AI in Marketing
AI in Marketing – Strategize, Personalize & Grow in the Digital Age
Course Description:
This course is designed to equip marketers, entrepreneurs, and professionals with practical knowledge and tools to harness the power of Artificial Intelligence (AI) in marketing. Over 15 hours of interactive sessions, participants will explore how AI is transforming the marketing landscape — from automating repetitive tasks and improving customer insights to personalizing campaigns and reducing costs.
Through real-world examples and hands-on demonstrations of leading AI tools, learners will gain the skills needed to design smarter, data-driven, and more impactful marketing strategies. The course integrates case studies, toolkits, and practical assignments to help participants apply AI in real marketing scenarios — whether in digital campaigns, CRM, content creation, or customer experience.
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Course Objectives:
By the end of this course, participants will be able to:
1. Understand the role of AI in modern marketing and its potential to drive growth and innovation.
2. Analyze customer behavior using AI-powered insights and predictive analytics.
3. Design personalized marketing campaigns using segmentation, targeting, and automation tools.
4. Use AI tools like ChatGPT, Canva AI, and marketing automation platforms effectively.
5. Optimize digital ad performance with AI-driven testing, smart bidding, and audience targeting.
6. Implement AI-powered chatbots and recommendation engines to enhance customer experience.
7. Evaluate the ethical and strategic considerations of using AI in marketing.
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Target Audience:
This course is suitable for:
- Marketing professionals looking to future-proof their skills.
- Entrepreneurs and small business owners aiming to scale with smart tools.
- Freelancers and content creators who want to automate and personalize their marketing.
- Business students and graduates seeking practical skills in digital marketing innovation.
- Trainers and consultants interested in integrating AI into their service offerings.
Subject: Business Development, Personal & Organizational Development.
Experience: Extensive Experience in Post Graduate Education & Training.
Locations: Egypt & Gulf.
Teaching Platforms: Academic Institutions and Training Organizations.
Summary:
Dr. Noha is a collaborative and result-oriented individual with excellent Experience and knowledge of more than 16 years in Sales, Marketing, Business Development, and Training. Managed and delivered course programs in many Sectors (Government, Healthcare, Retail, and Education) and many business environments in (Egypt & KSA).
Credentials:
- Studying PhD in crisis and risk management – Cairo University.
- Holding Executive Master of Business Administration (EMBA) degree - Alexandria University.
- Curriculum is accredited by Georgia State University.
- Certified Strategy for Management Consultants & Business Analyst (SMCBA).
- Certified Financial Awareness Trainer Program (CFAT). under the National Strategy for Non-Banking Financial Education and Culture
- Certified Train of the Trainer Professional (TOT).
- Certified and trained by 5 National and International bodies (IHS, NASP, IEEE, AASTMT, EAAC )
