Essentials of Marketing
Course Objectives & Deliverables;
1. Understanding Marketing Fundamentals
- Define marketing and explain its importance in business and society.
- Identify the core concepts of marketing, including needs, wants, demand, and value creation.
2. Exploring the Marketing Mix (4 Ps)
- Describe the components of the marketing mix: Product, Price, Place, and Promotion.
- Analyze how each element influences consumer behavior and overall marketing strategy.
3. Conducting Market Research
- Understand the importance of market research in forming marketing decisions.
- Learn how to design and implement effective market research methodologies, including surveys, focus groups, and observational studies.
4. Segmentation, Targeting, and Positioning (STP)
- Identify the processes of market segmentation, targeting, and positioning.
- Develop skills to create effective marketing strategies based on target market analysis.
5. Understanding Consumer Behavior
- Analyze the factors that influence consumer purchasing decisions, including psychological, social, and cultural influences.
- Apply consumer behavior theories to understand the decision-making process.
6. Developing Marketing Strategies
- Learn to formulate marketing strategies that align with business objectives and target market profiles.
- Explore the role of branding and how to create a strong brand identity.
7. Implementing Digital Marketing
- Understand the principles of digital marketing and its significance in today’s landscape.
- Learn about various digital marketing channels, including social media, email marketing, SEO, and content marketing.
8. Promotional Strategies and Communication
- Examine different promotional strategies and tactics used to communicate with target audiences.
- Analyze the effectiveness of various advertising methods and public relations strategies.
9. Pricing Strategies
- Explore key pricing concepts and strategies, including cost-plus pricing, competitive pricing, and value-based pricing.
- Understand how pricing impacts consumer perceptions and sales performance.
10. Distribution and Supply Chain Management
- Discuss the importance of distribution channels and logistics in delivering products to consumers.
- Identify the various types of distribution strategies and their implications for market reach.
11. Evaluating Marketing Performance
- Learn how to assess the effectiveness of marketing strategies through key performance indicators (KPIs) and metrics.
- Understand the importance of marketing analytics in driving decision-making and continuous improvement.
12. Ethical and Sustainable Marketing Practices
- Discuss ethical considerations in marketing and the role of corporate social responsibility (CSR).
- Explore sustainable marketing practices and their importance in today’s consumer landscape.
Subject: Business Development, Personal & Organizational Development.
Experience: Extensive Experience in Post Graduate Education & Training.
Locations: Egypt & Gulf.
Teaching Platforms: Academic Institutions and Training Organizations.
Summary:
Dr. Noha is a collaborative and result-oriented individual with excellent Experience and knowledge of more than 16 years in Sales, Marketing, Business Development, and Training. Managed and delivered course programs in many Sectors (Government, Healthcare, Retail, and Education) and many business environments in (Egypt & KSA).
Credentials:
- Studying PhD in crisis and risk management – Cairo University.
- Holding Executive Master of Business Administration (EMBA) degree - Alexandria University.
- Curriculum is accredited by Georgia State University.
- Certified Strategy for Management Consultants & Business Analyst (SMCBA).
- Certified Financial Awareness Trainer Program (CFAT). under the National Strategy for Non-Banking Financial Education and Culture
- Certified Train of the Trainer Professional (TOT).
- Certified and trained by 5 National and International bodies (IHS, NASP, IEEE, AASTMT, EAAC )
