Marketing Management
Course Objectives & Deliverables;
1. Introduction to Marketing Management
- Understand the definition and significance of marketing management in different organizational contexts.
- Recognize key marketing concepts and philosophies and their application in real-world scenarios.
2. Market Research and Consumer Behavior
- Analyze various research methodologies (qualitative and quantitative) to gather actionable market insights.
- Develop skills to interpret consumer behavior data, identifying trends and factors that influence purchasing decisions.
3. Segmentation, Targeting, and Positioning (STP)
- Identify and segment markets based on demographic, psychographic, and behavioral criteria.
- Evaluate and select appropriate target markets for product offerings.
- Formulate positioning statements to distinguish products/services in the marketplace effectively.
4. Marketing Strategy Development
- Utilize tools such as SWOT analysis and competitive analysis to craft effective marketing strategies.
- Set clear marketing objectives and identify key performance indicators (KPIs) for measuring success.
5. The Marketing Mix (4 Ps)
- Develop insights into product strategies, including development, branding, and lifecycle management.
- Analyze pricing strategies for competitive advantage, understanding value-based pricing approaches.
- Examine various distribution channels and logistics to optimize product availability.
- Design integrated marketing communications plans that leverage promotion strategies to effectively reach target audiences.
6. Digital Marketing and Emerging Trends
- Explore digital marketing channels (SEO, content marketing, social media, email marketing) and their strategic implementation.
- Understand the role of analytics in measuring digital marketing effectiveness and optimizing campaigns.
- Investigate emerging trends in marketing, including the use of artificial intelligence, influencer marketing, and data privacy concerns.
7. This Module also covers Ethical and Social Responsibility in Marketing
- Discuss the importance of ethical considerations and corporate social responsibility in marketing practices.
- Analyze case studies illustrating ethical dilemmas and decision-making in marketing management.
8. Implementation and Control of Marketing Strategies
- Create actionable marketing plans that outline implementation steps and resource allocation.
- Monitor marketing performance through continuous data collection and analysis, adjusting strategies based on feedback and results.
Subject: Business Development, Personal & Organizational Development.
Experience: Extensive Experience in Post Graduate Education & Training.
Locations: Egypt & Gulf.
Teaching Platforms: Academic Institutions and Training Organizations.
Summary:
Dr. Noha is a collaborative and result-oriented individual with excellent Experience and knowledge of more than 16 years in Sales, Marketing, Business Development, and Training. Managed and delivered course programs in many Sectors (Government, Healthcare, Retail, and Education) and many business environments in (Egypt & KSA).
Credentials:
- Studying PhD in crisis and risk management – Cairo University.
- Holding Executive Master of Business Administration (EMBA) degree - Alexandria University.
- Curriculum is accredited by Georgia State University.
- Certified Strategy for Management Consultants & Business Analyst (SMCBA).
- Certified Financial Awareness Trainer Program (CFAT). under the National Strategy for Non-Banking Financial Education and Culture
- Certified Train of the Trainer Professional (TOT).
- Certified and trained by 5 National and International bodies (IHS, NASP, IEEE, AASTMT, EAAC )
